Urban Planning
rahmat Mohammadzadeh; maliheh javidmehr
Abstract
Following the Iranian government's increasing attention to health care issues, a competitive business environment has been enhanced. This has led to increasing in importance of quality of health care service and levels of customer expectation from health care organizations as a consequence of improve ...
Read More
Following the Iranian government's increasing attention to health care issues, a competitive business environment has been enhanced. This has led to increasing in importance of quality of health care service and levels of customer expectation from health care organizations as a consequence of improve of living standards in Iran. Finding a proper location to establish a new healthcare facility is one of the strategic decisions of managing health care facilities. Aforementioned decision could have a long-term impact on the performance of the health care facilities. Multiple criteria such as governmental requirements, business and competitive factors should be considered concurrently in the facility location decision. In this paper, facility location criteria for a new hospital in Tehran, Mashhad, and Tabriz cities based on the Delphi method and the Porter Diamond Competition Model have been determined. According to the nature of the problem, the analytical network process has been adopted to find the best location via considering a relationship between decision making criteria. Obtained results indicate a selection of Tehran as a best location for establishing a new hospital with a rank of 0.722. The other alternatives include Mashhad and Tabriz are standing in the next positions of the ranking without significant difference with ranks of 0.527 and 0.517, respectively. Infrastructure development and potential tourism opportunities usage are recommended based on the obtained results as a solution to improve the competitive position of Mashhad and Tabriz versus Tehran.
